Motivational Factors Underlying the Intention Of Herbal Soap Entrepreneurs To Obtain Halal Certificate In Malaysia

Salme Yahya; Mazita Mokhtar

doi:10.33102/jfatwa.vol27no1.429

Authors

Salme Yahya Universiti Malaysia Pahang
Mazita Mokhtar Universiti Malaysia Pahang

DOI:

https://doi.org/10.33102/jfatwa.vol27no1.429

Keywords:

Herbal soap, Halal certificate, Coercive isomorphism, Normative isomorphism, Mimetic isomorphism

Abstract

The goal of this study is to determine the motivation factors underlying Herbal soap entrepreneurs‘ intention to obtain Halal certificate in Malaysia. This is a quantitative study that employs questionnaires as a research tool and uses Dimaggio and Powell's (1983) model on institutional theory to study the intention of Herbal soap entrepreneur in getting Halal certificate. The study predicted that there are positive links between Malaysian Herbal soap entrepreneurs’ motivation factors (coercive isomorphism, normative isomorphism and mimetic isomorphism) and the intention to obtain a Halal certificate. This study will have significant implications for various Halal stakeholders. Furthermore, despite the fact that many studies have focused primarily on the Halal food sector, there is a need for more research into the Halal Herbal soap market. More empirical and non-empirical research is needed to reveal more concerns with Halal certification in the Herbal soap industry.

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Author Biographies

Salme Yahya, Universiti Malaysia Pahang

Salme Yahya, Master in Hospitality Management at UiTM Shah Alam. She currently pursuing a PhD in Business Management at Universiti Malaysia Pahang. Her main research area are IR4.0 technology acceptance in halal SMEs. She has published paper at the Jurnal Penyelidikan Sains Sosial and International Journal of Disaster Recovery and Business Continuity. She can be reached through her e-mail at salmeyahya@yahoo.com .

Mazita Mokhtar, Universiti Malaysia Pahang

Mazita Mokhtar, PhD is is a senior lecturer in the Faculty of Industrial Manangement at Universiti Malaysia Pahang. With experiance more than 14 years as Deputy Director In Investment Sector at State Economic Planning Unit of Pahang, She is able to advice people in project industry and property development. Her focus research are on Quality Management, Entrepreneurship and Leadership. Her best achievement in academic is best paper author at IV ICHSST Leeds University in 2017. She was also a consultant for SME Corp since 2015 till now. She can be reached through her e-mail at mazita@ump.edu.my

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