Halal Beyond Faith: A Bibliometric Mapping of Halal Scholarship Involving Non-Muslims

Lim  Seong Pek; Nur Fatin Nabilah Shahrom; Nurliyana  Mohd Talib; Dewi  Anggrayni; Nur Choiro  Siregar

doi:10.33102/jfatwa.vol31no2.763

Authors

Lim Seong Pek Faculty of Education and Liberal Arts, INTI International University, Nilai 78100, Negeri Sembilan, MALAYSIA
Dr. Nur Fatin Nabilah Shahrom Academy of Islamic Contemporary Studies, Universiti Teknologi MARA Perlis Branch 02600 Perlis, MALAYSIA
Nurliyana Mohd Talib Academy of Islamic Contemporary Studies, Universiti Teknologi MARA Perlis Branch 02600 Perlis, MALAYSIA
Dewi Anggrayni Universitas Ibn Khaldun Jl. Sholeh Iskandar No.Km.02, RT.01/RW.010, Kedungbadak, Kec. Tanah Sereal, Kota Bogor, Jawa Barat 16162, INDONESIA
Nur Choiro Siregar Teknik Informatika, Universitas Muhammadiyah Tanggerang, INDONESIA

DOI:

https://doi.org/10.33102/jfatwa.vol31no2.763

Keywords:

halal-related research, non-Muslim awareness, consumer behaviour, intercultural inclusivity, responsible consumption, halal-related research, non-Muslim awareness, consumer behavior, intercultural inclusivity, responsible consumption

Abstract

Despite the rapid growth of the global halal industry, scholarly understanding of how halal-related research engages with non-Muslim contexts remains fragmented across disciplines. While existing reviews often focus on Muslim consumers or specific industry sectors, less attention has been given to mapping the broader body of halal-related scholarship that explicitly references non-Muslims. This study addresses this gap by conducting a bibliometric analysis of halal-related research involving non-Muslims. Using the Scopus database, 222 articles and review papers published between 2015 and 2024 were analysed through performance analysis, bibliographic coupling, and keyword co-occurrence mapping. The findings reveal a steady increase in scholarly output, with Malaysia and Indonesia emerging as leading contributors. Bibliographic coupling identifies three dominant intellectual clusters: halal consumer behaviour and branding, halal tourism and destination perceptions, and halal awareness within food systems and technological contexts. Co-occurrence analysis further highlights thematic convergence around consumer psychology, certification systems, ethical considerations, and regional leadership in halal governance. Although the dataset was not restricted to literacy-specific search terms, the results demonstrate that awareness, perception, and interpretive understanding of halal practices constitute recurring dimensions across the literature. These findings suggest that halal literacy functions as an emergent concept embedded within broader halal-related scholarship involving non-Muslims. The study contributes to theoretical and practical discussions by offering a comprehensive mapping of the field and highlighting implications for inclusive policy development, intercultural engagement, and sustainable market growth.

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