Promosi Waqaf: Elemen Ihsan dan Amanah
Waqaf Promotion: The Element of Ihsan and Amanah
DOI:
https://doi.org/10.33102/jfatwa.vol16no2.11Keywords:
Amanah, Analisis Wacana Kritis, Filantropi, Ihsan, Promosi, WaqafAbstract
Waqaf is a part of philanthropy which contributes directly to the economic development as well as the prosperity of ummah. Waqaf is also a unique property redistribution mechanism because there are no elements of obligations, laws and coercion such as found in the obligation of giving out zakat. In contemporary Waqaf management, the encouragement to practice Waqaf is done through both conventional and online promotions. The existence of these various promotional approaches should be based on ihsan and trust as Waqaf is contributed by members of society to benefits those in needs in the community. Using Critical Discourse Analysis approach, research on promotional materials issued by Waqaf's management institutions / agencies found that ihsan and trust in promoting Waqaf can be materialized through three elements such as Waqaf management approval by the State Islamic Council (MAIN), the trust holders in Waqaf management and Waqaf's purposes.
ABSTRAK
Waqaf merupakan filantropi yang menyumbang kepada pembangunan ekonomi dan kesejahteraan ummah. Waqaf juga merupakan mekanisme agihan semula harta yang unik kerana tiada unsur kewajipan, undang-undang dan paksaan seperti kewajipan berzakat. Dalam pengurusan Waqaf kontemporari, galakkan untuk berwakaf dilakukan melalui promosi yang memanfaatkan pendekatan konvensional mahupun secara atas talian. Kewujudan bahan-bahan promosi yang pelbagai ini perlu berteraskan ihsan dan amanah memandangkan waqaf disumbangkan oleh anggota masyarakat yang berkemampuan untuk manfaat anggota masyarakat yang memerlukan. Menggunakan pendekatan Analisis Wacana Kritis, penelitian terhadap bahan-bahan promosi yang dikeluarkan oleh institusi/agensi pengendali Waqaf mendapati bahawa ihsan dan amanah dalam mempromosi Waqaf sekurang-kurangnya diterjemah melalui tiga elemen iaitu, kelulusan pengurusan Waqaf oleh Majlis Agama Islam Negeri (MAIN), pemegang amanah dalam pengurusan Waqaf dan tujuan Waqaf.
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